About Webcoda — Sydney's Digital Agency for AI-Powered Web, Umbraco & HubSpot Solutions


Webcoda is a Sydney-based digital agency founded in 2005, specialising in AI-integrated web development, Umbraco CMS, HubSpot, and custom digital solutions. We serve clients across Australia — primarily in NSW — with deep experience in the government, education, health, and enterprise sectors. Our team is based in Surry Hills, Sydney, and has delivered 500+ projects over 22 years of operation.

sharepoint

 

Founded in 2005, Webcoda emerged from the vision of two early pioneers in web development — Oleg and Sasha — who set out to build something special in Sydney's digital landscape. At a time when Amazon was still losing money, Facebook was competing with MySpace, and Google wasn't yet a verb, they established what would become one of Sydney's most respected digital agencies.

Over nearly two decades, Webcoda has built a reputation for delivering robust digital solutions that make a real difference. Our first clients became part of Australian web folklore — including Moshtix (built single-handedly by Oleg, which is coincidentally when he lost his hair), which was later acquired by News Corp and became part of Ticketmaster, and Rentahome, which was purchased by Fairfax and folded into Stayz.

Today we design, develop, and support projects for corporate and government clients including NESA – NSW School Curriculum, Newcastle City Council, Sony, BridgeClimb, Sydney Zoo, and many more. What hasn't changed is that we still bring a personal touch to every project — although the dad jokes in meetings have become considerably more frequent.

What We Do

AI-Integrated Web Development

AI isn't a future consideration for us — it's already embedded in how we build and how we deliver. We help Australian organisations leverage AI to automate content workflows, personalise digital experiences, improve search, and accelerate development timelines. Whether that's integrating AI tooling into your existing platform or architecting an AI-first digital experience from the ground up, our team has the technical depth to make it work in practice, not just in theory.

Umbraco CMS

Webcoda is a certified Umbraco Partner with 12+ years and 50+ projects delivered across government, education, healthcare, and enterprise. Umbraco's open-source foundation means no licensing fees, complete flexibility, and a platform your editors will actually enjoy using. We handle everything from new Umbraco builds and complex migrations through to ongoing development support and platform upgrades.

HubSpot

As a certified HubSpot Partner, we build and optimise HubSpot CMS websites, marketing automation workflows, and CRM integrations for Australian businesses. HubSpot is the platform of choice for organisations that want their website, marketing, and sales data all working together in one place — and we know how to get the most out of it.

Custom Development

When off-the-shelf platforms don't cut it, we build from scratch. Our custom development team designs and builds bespoke web applications, client portals, systems integrations, and digital tools tailored to your exact requirements. We connect platforms, APIs, CRMs, and databases into cohesive digital ecosystems — including integrations with Salesforce, Microsoft Dynamics, Azure Active Directory, and more.

Our Technology Partners

  • Umbraco — Certified Umbraco Partner, 12+ years experience, 50+ projects across government, education, and enterprise
  • HubSpot — Certified HubSpot Partner for CMS, marketing automation, and CRM implementation
  • Microsoft SharePoint — SharePoint intranet development and Microsoft 365 integration specialists
2 young men starting a company in 2005
In 2005. A much younger looking Oleg and Sasha. "Hey Oleg, let's start a company" Sasha says. "Let's call it Webcoda" Oleg Says. 
Webcoda Office 2013
We will need an office. The old Webcoda Office in 2013 in Buckingham St, Surry Hills
Team BBQ
After working hard, time to blow off steam - Team BBQ in 2015 with Chef Oleg
Work shouldn't be this much fun
Work shouldn't be this much fun! Denis & Damian joshing around
At Jeans for Genes
We loved working with CMRI and Jeans for Genes and we still love working with NFPs such as Vinnies
Xmas party 2024
20 years on. The team that throws axes together stays together

Our Team

Webcoda's Sydney-based team of designers, developers, and strategists brings together deep platform expertise and practical business sense. Every project is led by senior staff — we don't hand work off to juniors once the contract is signed. 
sasha

Sasha Shevelev

Managing Director

oleg

Oleg Putlin

Technical Director

peter

Peter Webb

Senior Developer

stefanie

Stefanie Deuse

Senior Developer

denis

Denis Ly

Business Analyst

damian

Damian Simpkins

Creative Director

justinb

Justin Byrne

Lead UI/UX Designer

petr

Petr Jirousek

Senior Developer

jack

Jack Wong

Frontend Developer

ryan

Ryan McGuckin

Developer

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