AI Search Optimisation

Get Found & Quoted by AI Search

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Being found and quoted by ChatGPT, Perplexity, Google AI Overviews and Copilot. Traditional SEO gets you ranked. AEO and GEO get you cited.
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In short

AI search optimisation, also called AEO or GEO, is the work of getting a business found and directly cited by ChatGPT, Perplexity, Google AI Overviews and Copilot, rather than only ranked on a results page. Traditional SEO gets you ranked. This gets you quoted.

Who this is for

Scenario 01
AI tools get your business wrong
When you ask ChatGPT or Copilot what you do and the answer is out of date, vague, or describes a competitor.
Scenario 02
You rank in Google and never get cited by AI tools
Your site appears in Google results, but it's your competitors who get cited by the AI summary which your customers rely on. That gap widens quietly.
SCENARIO 03
You compete on expertise
A services business whose value is knowing things, where answer engines currently attribute that knowledge to your competitiors.
Want AI doing the repetitive work behind the scenes instead of in front of buyers? AI Workflow Automation

What we deliver

  1. 01

    Entity and schema structuring

    Organization, Service, FAQPage, Article and Person markup, and consistency across the site, so machines can resolve who you are without guessing.

  2. 02

    Direct-answer content blocks

    Key pages restructured to open with a clean, self-contained, quotable answer. The same block you are reading at the top of this page.

  3. 03

    FAQ structuring with schema

    Real questions, answered in full in the HTML rather than injected on click, marked up so they can be retrieved as pairs.

  4. 04

    Citation-worthy technical content

    Original data, clear definitions and named expert authors. Nothing gets cited for being enthusiastic.

  5. 05

    Monitoring of AI citation performance

    Baseline prompts re-run on a schedule, plus AI referral traffic and branded query volume, so you can see whether any of it worked.

Traditional SEO asks: where do we rank? AI search asks: are we the source? A page can rank third and still be the one every answer engine quotes, or rank first and be invisible inside AI results. They are related problems, not the same problem.

Ranked versus cited

Traditional SEO optimises for AEO and GEO optimise for
A position on a results page. Being the source quoted inside the answer.
Crawlability, backlinks and keyword coverage. Retrievability, clean chunking and quotable structure.
Click-through from a listing. Attribution when there is no click at all.
Pages that rank as a set. Passages that stand alone out of context.
Measured in rankings and sessions. Measured in citation share and branded query lift.

How an engagement runs

  1. STEP 01

    Assess

    We ask the major AI systems the questions your buyers ask, and record what they say and who they cite. The checker tool gives the technical baseline. The prompt log gives the uncomfortable one.

  2. STEP 02

    Prototype

    We rebuild a small set of priority pages as direct-answer content. Enough to measure a change, few enough to finish inside a month.

  3. STEP 03

    Integrate

    Schema and entity consistency across the site. The unglamorous, site-wide part, which is also the part competitors skip.

  4. STEP 04

    Scale

    We re-run the baseline monthly and track citation share. Citation share moves slowly, and it moves.

Honest scoping

Discovery
Free check, then a paid baseline
Our AI Discovery Check is free and stays free. The full baseline across your real buyer questions is the scoped piece of work.
Shape
Then a page programme
Priority pages restructured in batches, with schema and entity work running underneath.
Ongoing
Monthly measurement
Because this is a position you hold rather than a project you finish. We continuously monitor results, and adjust accordingly. Measuring you against competitors.

Want to know what AI says about your business? Let's talk

AI search optimisation, answered

SEO optimises for a ranking position on a results page. AEO, answer engine optimisation, optimises for being retrieved and quoted inside an AI-generated answer. They share foundations like crawlability, site speed and clean structure, but AEO puts far more weight on direct answers, schema, entity clarity and demonstrable expertise.
GEO, generative engine optimisation, is largely used interchangeably with AEO. Where people draw a line, AEO tends to mean being the answer to a specific question, and GEO tends to mean being part of a model’s broader understanding of your category. Both come down to the same work.
Yes. Google organic search remains the largest single source of qualified traffic for most Australian businesses, and AI systems draw heavily on the same signals. AI search optimisation is an addition, not a replacement. Our SEO service page covers the traditional side.
Schema and structure changes can be picked up within weeks. Shifting how a model characterises your business takes longer, usually a few months, because it depends on sources beyond your own site. Anyone promising faster than that is guessing.
No, and neither can anyone else. What we can do is remove the reasons you’re currently being skipped, and measure the change honestly.
Three ways. Referral traffic from AI systems in your analytics, citation share when we re-run the baseline prompts, and branded query volume, which tends to lift when AI systems start naming you.
Contacts

For all your AI Integration, HubSpot, Umbraco, Web Development, Web Design, Intranets and digital marketing projects, connect with us. Tailored solutions for success.

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