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Medecs: WordPress to HubSpot Migration with Custom Theme

As a certified HubSpot partner agency, Webcoda migrated Medecs Learning from WordPress to HubSpot — delivering a fully custom theme, a seamless blog migration, and a platform their team can manage independently, all within a tight delivery timeframe.

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Client

Medecs

Industry

Medical Education

Platform

HubSpot

Medecs

A Custom Theme, Not an Off-the-Shelf Template

Rather than applying a marketplace theme, Webcoda built the Medecs theme from the ground up — giving full control over the design and code without sacrificing the native HubSpot editing experience.

The design system was built in Figma first, with every colour, typeface, spacing value, and border radius tokenised and synced directly into the theme's CSS. This meant the Medecs brand was consistent at a system level — not just visually applied on top — and any design refinements during the build could be pushed through quickly without rewriting CSS across the site.

 

Blog Migration: Bringing Years of Content Across

One of the biggest concerns in any WordPress to HubSpot migration is content — particularly blog archives built up over years. For Medecs, all existing blog posts were imported from WordPress into HubSpot, preserving their content, structure, and SEO value. No posts left behind, no manual copy-paste.

The blog was then styled to match the new Medecs theme, giving the content a consistent look regardless of when it was published.

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Built for the Team, Not Just the Developer

A theme that only a developer can manage defeats the purpose of HubSpot. The Medecs theme was built so that the client's team can make updates confidently and independently — adding pages, editing sections, and publishing content without needing to raise a support ticket.

A curated section library gives editors a toolkit of pre-built, on-brand layouts — hero banners, image-and-text blocks, feature checklists, FAQs, metrics, course listings, and forms — each with correct defaults so whatever gets built looks intentional. Changing a section background, swapping an image, or reordering content is straightforward. There's nothing to break.

Sydney Zoo Testimonial
Webcoda delivered a clean, modern, and user-friendly website that fully integrated with HubSpot CRM. The team was client-centered, communicative, and business-oriented. Webcoda's willingness to assist and ability to meet all project outcomes were commendable.

Steve Noone, Director of Governance & Workforce Capability, Medecs Learning

4 weeks

WordPress to HubSpot, live

100/100

PageSpeed score, desktop
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Vasto Integration: Surfacing Courses Directly on the Site

A critical requirement was surfacing Medecs' course catalog — managed in Vasto — directly on the HubSpot website. 

The integration means course content stays in Vasto where the Medecs team manages it, while the HubSpot site presents it in a way that's visually on-brand and optimised for conversion.

Frequently Asked Questions

Yes. For Medecs Learning, we migrated their entire blog archive from WordPress to HubSpot, preserving content and structure without losing SEO value built up over time.
Yes — and that was a key goal for Medecs Learning. The custom theme includes a curated section library of pre-built, on-brand layouts, so their team can build and update pages without developer support.
Yes. For Medecs Learning, we integrated their Vasto course catalog directly into the HubSpot site — course content is managed in Vasto and surfaced on the website without duplication or manual updates.
A purpose-built theme consistently outperforms off-the-shelf templates. The Medecs Learning site achieves strong PageSpeed scores on both mobile and desktop, with no bloated page builder dependencies slowing it down.
For organisations already using HubSpot for CRM and marketing, consolidating the website onto the same platform means content, leads, and campaigns all live in one place. Medecs Learning made the switch to reduce overhead and get clearer visibility across their marketing activity.

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